Playbooks for local growth

“Autopilot” gets thrown around a lot. Here's the honest version — what gets automated, what stays in your control, and why that split matters for a local business.

Before anyone visits your website, they judge you on the Google panel — photos, hours, reviews, and how recently you posted. A stale profile quietly sends customers to the shop next door.

Keywords, bids, quality score, ad groups — the dashboard is built for agencies, not owners. Here's the short version of what actually moves the needle for a local business.